Every day across the world we are facing new and ever more complex challenges; challenges that require us to deal with constantly shifting world markets whilst at the same time trying to grapple with the persistent threats posed by global warming, water scarcity and income disparity. And it feels more and more that the old economic certainties no longer have all the answers; they lack the right values, the scale of ambition needed to unlock long term, sustainable answers to these complex issues.
But in their place, new social and economic forces are now at work, creating innovative practices and a new way of doing business which will reduce the environmental impact of production and favour businesses that are well governed for the long term; businesses which are still ‘demand led’ but which are much less disruptive of communities and the environment.